绗竴绔犳祴璇?/strong>

1銆乄hich of the following statements are correct?
    A銆丒thics are a set of moral principles that guide attitudes and behaviour.
    B銆丒thics are a set of rules.
    C銆丒thics are subjective and imprecise.
    D銆丒thics depend on social, cultural and individual factors.

2銆乄hich of the following would be considered a partner in the formal definition of marketing?
    A銆丷etailers who sell an organisation's products
    B銆丄n organisation's supplier of raw materials
    C銆丆ustomers
    D銆丄n advertising agency who writes the copy for an organisation's television commercial

3銆丼takeholders of an organisation could include: ______.
    A銆乷wners
    B銆乻hareholders
    C銆乪mployees
    D銆乧ustomers

4銆乄hich of the followings are about marketing ethics issue?
    A銆丄dvertising junk food on children's television
    B銆丄 salesperson exaggerating the benefits of a product to persuade a customer to purchase it
    C銆両ncreasing the price of a product due to increased customer demand and limited availability
    D銆丗ailing to inform consumers of known potential risks of using a product

5銆乄hich of the followings are potential benefits of an organisation acting in a socially responsible manner?
    A銆丟ood publicity
    B銆乀he generation of goodwill
    C銆両t can attract future employees.
    D銆両t can encourage consumers to support the organisation.

6銆丄 product can be ______.
    A銆乤n idea
    B銆乤 good
    C銆乤 service
    D銆乤 person

7銆丄 brand can be ______.
    A銆乤 collection of symbols intended to create an image in a customer's mind
    B銆乤 name, logo, slogan or design that differentiates a product
    C銆乼he bundle of attributes of a product
    D銆乤nything offered to a market

8銆両n marketing, which of the following statements about promotion are correct?
    A銆両t is simply another name for advertising.
    B銆両t can be used to remind customers about a product.
    C銆両t can be used to inform or persuade customers.
    D銆両t can be used to create awareness.

9銆乄hich of the following are marketing activities?
    A銆丄ccounting
    B銆丳ersonal selling
    C銆丷esearch&Development
    D銆丳ublic relations

10銆乀he traditional 4Ps framework includes ______.
    A銆乸lace
    B銆乸eople
    C銆乸artners
    D銆乸roduct

绗簩绔犳祴璇?/strong>

1銆丄n organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from _________.
    A銆乮ts micro-environment to its macro-environment
    B銆乮ts internal environment to its micro-environment
    C銆乮ts internal environment to its macro-environment
    D銆乮ts internal environment to its external environment

2銆丄 movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its _________.
    A銆乮nternal environment
    B銆乪xternal environment
    C銆乵arketing environment
    D銆乼arget market

3銆乄hich of the followings are part of an organisation's macro-environment?
    A銆丆ompetitive forces
    B銆乀echnological forces
    C銆丼ociocultural forces
    D銆丳olitical forces

4銆乄hich of the followings are examples of an economic macro-environmental force?
    A銆乀he Australian dollar rising in value
    B銆丄 fall in demand for commodities such as coal and iron ore due to the global financial crisis
    C銆乀he level of consumer spending decreasing
    D銆丄 rise in interest rates

5銆乀he rising use of social networking sites could be attributed to _________.
    A銆乻ociocultural forces
    B銆乼echnological forces
    C銆乴egal forces
    D銆乪conomic forces

6銆丗actors those are beyond the organisation's direct control, though the organisation may be able to have some influence over them, are _________.
    A銆亀eaknesses
    B銆乷pportunities
    C銆乼hreats
    D銆乻trengths

7銆乄hich of the followings are demographic characteristics?
    A銆丄ge
    B銆丟ender
    C銆丒thnicity
    D銆丮arital status

8銆乀he macro-environment encompasses _________.
    A銆乧ountry and regional geographic levels
    B銆乴ocal and state geographic levels
    C銆乼he factors outside of the industry that influence the survival of the organisation
    D銆乵arketing planning

9銆並ey environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _________ forces.
    A銆乼echnological
    B銆乧ultural
    C銆乴egal
    D銆乪nvironmental

10銆丼WOT includes _________.
    A銆乻ituation and threats
    B銆乻trengths and threats
    C銆亀eaknesses and opportunities
    D銆亀eakness and opposition

绗笁绔犳祴璇?/strong>

1銆乀he broad influences on consumer behaviour can be categorised as _________.
    A銆乻ituational
    B銆乸sychological
    C銆乬roup
    D銆乮ndividual

2銆乄hich of the following would describe an opinion leader from a marketing perspective?
    A銆丄 person of high standing in the community
    B銆丄 reference group member who provides relevant and influential advice
    C銆乊our one-month-old baby sister
    D銆丮edia commentators who have a large audience

3銆乄hich of the following purchase situations would likely be described as high involvement in terms of consumer decision-making?
    A銆乄eekly supermarket shopping
    B銆乀he purchase of familiar products
    C銆両nfrequently purchase
    D銆乀he purchase of more expensive products

4銆丠ow can a marketer attempt to reduce the likelihood of a purchaser of their product experiencing cognitive dissonance?
    A銆丅y increasing the price of their product
    B銆丅y offering bonuses or rebates to be redeemed some time after purchase, to give the purchaser additional value
    C銆両t is not possible for a marketer to influence the potential cognitive dissonance of a consumer.
    D銆丅y ensuring that their products, when used, will meet consumer expectations

5銆乄hich countries below would score lower than Australia or New Zealand on Hofstede's 'individualism' dimension of culture?
    A銆両ndia
    B銆丣apan
    C銆乁nited States
    D銆丆hina

6銆乄hich of the following statements regarding subcultures are correct?
    A銆丄 subculture is a group comprising individuals of similar rank within a social hierarchy.
    B銆丄 subculture is a group of individuals who share common attitudes, values and behaviours that distinguish them from the broader culture.
    C銆丼ubcultures are important to marketers when their shopping and purchasing behaviour is significantly different from the reminder of population.
    D銆丄 hip-pop culture would be an example of a subculture.

7銆乄hich of the following could be a reference group for an individual?
    A銆丄 work or professional group
    B銆乀heir family
    C銆乀heir idols
    D銆乀heir pets

8銆丏emographic characteristics include _________.
    A銆乴ifestyle and personality.
    B銆乤ge and income.
    C銆乪ducation level and gender.
    D銆乺ace and religious belief.

9銆丄ccording to Maslow's theory, which of the following needs would an individual attempt to satisfy before the others?
    A銆丼afety
    B銆丗inancial
    C銆丠unger
    D銆乀hirst

10銆乄hich of the following statements are correct?
    A銆丳erception is subjective.
    B銆丳erception can be particular to an individual.
    C銆丳erception is objective.
    D銆丳erception can be selective.

绗洓绔犳祴璇?/strong>

1銆丣uicy buys sugar from a local factory and sells lollies to department stores and supermarkets. Which markets do these transactions take place in?
    A銆丳roducer markets
    B銆丷eseller markets
    C銆乄holesale markets
    D銆丷etail markets

2銆両nstitutional markets are distinguished from other business markets by _________.
    A銆乼he fact they do not sell goods.
    B銆乼he not-for-profit nature of their activities.
    C銆乼heir non-public nature.
    D銆乼he fact they do not sell services.

3銆丠igh-value purchases are relatively common in which business markets?
    A銆丆onsumer and reseller
    B銆丱nline and consumer
    C銆丳roducer and institutional
    D銆丷eseller and government

4銆乄hich of the following statements about business-to-business transactions in general are likely to be correct?
    A銆乀he relationships between buyers and sellers tend to be short term.
    B銆乀hey can be for high volume and high value purchases.
    C銆乀hey can involve regular repeat purchases.
    D銆丳rice and other conditions of sale can be open to negotiation.

5銆丟uitars usually have ebony or rosewood fretboards. The demand for ebony and rosewood varies with the demand for guitars. This is an example of _________.
    A銆乯oint demand
    B銆乧onsumer demand
    C銆乪lastic demand
    D銆乨erived demand

6銆丆ompany A buys glue for use in manufacturing its products from companies B, C and D. Which of the following are unlikely to decrease the amount of glue that Company A demands?
    A銆丆ompany B begins selling glue to consumers.
    B銆丆ompany C increases its glue prices.
    C銆丆ompany D stops producing glue.
    D銆丆ompany E begins buying glue from companies B, C and D.

7銆乄hich of the followings are correct?
    A銆丅uyers have the final authority to make business purchasing decisions.
    B銆丯ew task purchases are likely to involve extensive evaluation of options.
    C銆丮any businesses use multiple suppliers so they are not overly reliant on any one other business.
    D銆丅usiness purchasing decisions often involve development of a formal product requirement specification.

8銆両n which of the following business markets are high-volume purchases likely to be a characteristic?
    A銆丷eseller market
    B銆丆onsumer market
    C銆両nstitutional market
    D銆丟overnment market

9銆乄hich of the following statements are correct?
    A銆丏emand for components in business markets mostly tends to be price inelastic.
    B銆丒quipment suppliers can take advantage of joint demand by offering ongoing supply of maintenance and consumables.
    C銆丄 just-in-time approach to taking delivery of components reduces inventory costs, but increases the risk that the production process will be brought to a halt by the shortage of any component.
    D銆乄hile industry demand tends to be inelastic, demand for the business products of any particular company can be elastic.

10銆乄hich steps of the business decision-making process may be omitted for the straight rebuy?
    A銆丳roblem/need recognition
    B銆丒valuation of options
    C銆両nformation search
    D銆丳ost-purchase evaluation

绗簲绔犳祴璇?/strong>

1銆乄hich of the following statements are correct?
    A銆丮ass marketing is best suited to situations where buyers have common wants, needs and demands.
    B銆乀arget marketing is best suited to situations where subgroups in the market can be identified that have similar characteristics.
    C銆乀arget marketing is best suited to situations where buyers have common wants, needs and demands.
    D銆丆ustomised marketing is best suited to situations where buyers have unique wants, needs and demands.

2銆乄hich of the following statements are correct?
    A銆丮ass marketing is an undifferentiated approach to marketing.
    B銆丄n undifferentiated approach to marketing potentially allows an organisation to achieve economies of scale in production .
    C銆丄n differentiated approach to marketing potentially allows an organisation to achieve economies of scale in production .
    D銆丮ass marketing allows for an organisation to build close relationships with customers.

3銆乄hich of the following would be advantages of a customised marketing strategy?
    A銆丳ositive word-of- mouth customer referrals
    B銆丅uilding close relationships with a customer
    C銆丆ustomer loyalty
    D銆丳otential repeat purchases from the customer

4銆乄hich of the following statements are correct?
    A銆丄 market segment has distinctive needs, but the members of the segment have similar needs.
    B銆丄 market segment has similar needs, but the members of the segment have distinctive needs.
    C銆丄n architect designing a couple's 'dream' home is an example of customised marketing.
    D銆丄 market segment has distinctive needs, and the members of the segment have distinctive needs.

5銆乄hich of the following statements are correct?
    A銆丄n organisation following the target marketing concept should target all market segments.
    B銆丏ifferent target markets may require a different positioning strategy.
    C銆丮arket segments should be selected for targeting after an evaluation process.
    D銆丮arkets can be segmented many different ways using different segmentation variables.

6銆乄hich of the following statements are correct?
    A銆丟eographic segmentation variables include climate.
    B銆乀argeting geographic areas that have a high number of potential customers may create distribution efficiencies for an organisation.
    C銆丟eographic segmentation allows for the segmentation of very small geographical areas, such as a single suburb.
    D銆丟eographic segmentation variables include age and gender.

7銆乄hich of the following statements are correct?
    A銆丄 product, organisation or brand may be able to be repositioned.
    B銆乀he positioning of an organisation, its product/s and brand/s should be consistently reinforced.
    C銆乀he positioning of an organisation, its product/s and brand/s should be changed regularly.
    D銆丠ow an organisation wishes to position its product offering to a target market should influence the development of its marketing mix for that target market.

8銆乄hich of the following can influence the market position of an organisation, its products, or its brands in the minds of target consumers?
    A銆丄dvertising and other promotional efforts
    B銆乀he customer's experience of the organisation, product, or brand
    C銆乀he price of the organisation's product
    D銆乀he features of the organisation's product

9銆乄hich of the following would be considerations for an organisation in evaluating market segments and deciding which to target?
    A銆乀he ability of the organisation to satisfy the needs and expectations of different market segments
    B銆乀he potential sales volume and revenues of different market segments
    C銆丄n understanding and/or analysis of competitors and how their offerings are seen by potential target market segments
    D銆乀he cost to the organisation of targeting that market segment

10銆乄hich of the following statements are correct?
    A銆丳sychographic segmentation variables include consumer personality attributes.
    B銆丳sychographic segmentation variables include consumer lifestyles.
    C銆丳sychographic segmentation variables include consumer's benefit expectations of a product.
    D銆丳sychographic segmentation variables include consumer brand loyalty.

绗叚绔犳祴璇?/strong>

1銆乄hich of the following statements are correct?
    A銆丄 service is a product.
    B銆丄 physical good is a product.
    C銆丄 service usually involves transfer of ownership.
    D銆丄 physical good is tangible, a service is intangible.

2銆乄hich of the following statements are correct?
    A銆丗or many products, as competition increases over time, features that could once have been classified as augmented become expected or even core features.
    B銆乀he core product comprises the fundamental product benefit that satisfies the consumer's need or want.
    C銆丗or some products, support services and guarantees may be at the augmented product level, and for other products, these same features may be at the expected level.
    D銆丄 product can be a consumer product or a business-to-business product, but not both.

3銆丗or which of the following products is a consumer likely to purchase with little or no engagement in the decision-making process?
    A銆丼pecialty
    B銆乁nsought
    C銆丆onvenience
    D銆丼hopping

4銆丆onvenience products include_________.
    A銆乮mpulse products
    B銆乻taple products
    C銆乪mergency products
    D銆乥usiness-to-business products

5銆丅usiness-to-business products include_________.
    A銆乸arts and materials
    B銆乪quipment
    C銆乻taple products
    D銆乻ervices and supplies

6銆乄hich of the following statements are correct?
    A銆丳roducts may be unprofitable in the introduction phase of the product life cycle.
    B銆乀he stage that a product is at in the product life cycle depends solely on how long the product has been in the market.
    C銆乭e new product development phase of the product life cycle can involve substantial costs for an organisation.
    D銆両n the maturity phase of the product life cycle, sales will most likely peak or start to fall.

7銆乄hich of the following statements are correct?
    A銆丅usiness-to-business products include products that organisations use in the production of other products.
    B銆丅usiness-to-business products include products that organisations use in their daily operations.
    C銆丱nce a product has reached the maturity phase of the product life cycle, it is not possible to move back to the growth stage.
    D銆丳romotional activities to build awareness of a product are most likely to be necessary in the introduction phase of the product life cycle.

8銆丄 brand_________.
    A銆乮s a collection of symbols
    B銆乮s a name
    C銆乮s a slogan
    D銆乮s a design

9銆乄hich of the following statements are incorrect?
    A銆丄 trade mark legally registers a brand name or brand mark in order that an organisation may exclusively use it in the market.
    B銆丅rand equity is the added value that a brand gives a product.
    C銆丅rand equity is determined by the organisation rather than the consumer.
    D銆丄 customer's brand loyalty, once established, will never change.

10銆乄hich of the following statements are correct?
    A銆丮anufacturer brands are owned by producers and clearly identified at the point of sale.
    B銆丳rivate label brands are owned by resellers (such as wholesalers and retailers).
    C銆丮anufacturer brands are the most common type of brand.
    D銆丳rivate label brands are becoming more common.

绗竷绔犳祴璇?/strong>

1銆乄hich of the following factors would be likely to influence an organisation's pricing decision for its products?
    A銆丳roduction, communication and distribution costs
    B銆丷equired profitability
    C銆丆ompetitors' prices
    D銆丆ustomers' willingness to pay

2銆乄hich of the following statements are correct?
    A銆丄n exchange of value always involves a monetary transaction.
    B銆丳rice is a measure of value for buyers.
    C銆丳rice is a measure of value for sellers.
    D銆丯ot-for-profit organisations may charge a price for their products.

3銆乄hich of the following statements are correct?
    A銆乀he unit cost of production of a product may decrease as production quantity of it increases.
    B銆丳rice cannot be flexible in the short term.
    C銆丄 product's price may be set low initially in order to penetrate a market.
    D銆丄n organisation may adjust its prices at various times of the year to stimulate demand and generate cash flow.

4銆乄hich of the following statements are likely to be incorrect?
    A銆丩ow-priced, high-volume products are usually sold through selective retail distribution.
    B銆丠igh-price, high-margin specialty brands are usually sold through intensive, convenience distribution.
    C銆丳rices are less likely to be in the advertisement.
    D銆丩ow prices are consistent with a high quality positioning approach.

5銆乄hich of the following assumptions would support McDonald's decision to charge higher prices at their restaurants that are located in lower income suburbs?
    A銆乀hat demand for their product in low income areas is price inelastic.
    B銆乀hat demand for their product in low income areas is price elastic.
    C銆丮cDonald's believes in demand-based pricing.
    D銆丮cDonald's doesn't believe in demand-based pricing.

6銆乄hich of the following would likely be flexible cost for an organisation?
    A銆丼ales commissions
    B銆丱ffice rent
    C銆丷aw materials
    D銆丳ackaging

7銆乄hich of the following statements are correct?
    A銆乄here marginal cost is less than marginal revenue, an organisation can increase profits by selling more units.
    B銆乄here marginal cost is more than marginal revenue, an organisation can increase profits by selling more units.
    C銆乄here marginal cost is less than marginal revenue, each additional unit sold incurs a loss for the organisation.
    D銆乄here marginal cost is more than marginal revenue, each additional unit sold incurs a loss for the organisation.

8銆乄hich of the following would be classified as 'non-price' competition?
    A銆丅rand image
    B銆丳roduct quality
    C銆丆ustomer service
    D銆丆onvenience

9銆乄hich of the following statements are correct?
    A銆丳rice competition is undesirable for a seller unless it has a cost advantage over competitors.
    B銆丄n organisation choosing to compete on aspects other than price has greater power to decide on the profit margin per unit sold for its products.
    C銆丄n organisation with low fixed costs and high variable costs could least afford to engage in price competition.
    D銆丄n organisation with high fixed costs and low variable costs could least afford to engage in price competition.

10銆丄bout the cost-plus pricing, which of the following statement are correct?
    A銆両t is often used when it is easy to determine the costs of the product.
    B銆両t is often the case for large, complex projects such as roads and commercial building construction.
    C銆乀he seller adds their required profit margin as a dollar amount or percentage to the costs once the project is complete.
    D銆乀he advantage for the buyer is that they can be assured of the final price they will pay.

绗叓绔犳祴璇?/strong>

1銆乄hich of the following statements are correct?
    A銆丆hoosing appropriate media makes it possible to aim advertising at potential target markets.
    B銆乀he choice of media in which to advertise can positively or negatively impact on a brand's image.
    C銆丳ublic relations campaigns are generally high cost.
    D銆丳ublic relations activities can be used as a tool to combat negative perceptions or events.

2銆乄hich of the following statements are correct?
    A銆丄n organisation can implement sales promotion strategies to offer extra value to consumers in a bid to increase sales.
    B銆丄n organisation can implement sales promotion strategies to offer extra value to retailers in a bid to increase sales.
    C銆丄n organisation can implement sales promotion strategies to offer extra value to salespeople in a bid to increase sales.
    D銆丄n organisation can implement sales promotion strategies to smooth demand.

3銆乄hich of the following are disadvantages of personal selling over other promotional activities?
    A銆乀he marketing message can be tailored to suit the potential buyer's needs.
    B銆丳ersonal selling is time-consuming.
    C銆丳ersonal selling has a more limited reach.
    D銆丳ersonal selling is relatively expensive.

4銆乄hich of the following statements are correct?
    A銆乧. Advertising in newspaper can be effective in reaching niche target markets.
    B銆乀he overall effectiveness of advertising can be difficult to measure.
    C銆丄dvertising in magazines can be effective in reaching niche target markets.
    D銆丄dvertising via television can be effective in targeting a geographically concentrated audience.

5銆丄 public relations campaign could potentially be used by an organisation for which of the following reasons?
    A銆乀o counter negative publicity
    B銆乀o generate positive publicity and goodwill
    C銆丄s part of crisis management
    D銆乀o build and sustain good relationships with stakeholders

6銆乄hich of the following statements are correct?
    A銆丄dvertising in newspaper can be effective in reaching niche target markets.
    B銆乀he overall effectiveness of advertising can be difficult to measure.
    C銆丄dvertising in magazines can be effective in reaching niche target markets.
    D銆丄dvertising via television can be effective in targeting a geographically concentrated audience.

7銆丄 public relations professional would likely engage in which of the following activities?
    A銆丒vent promotion
    B銆丮edia liaison
    C銆丩obbying
    D銆丳roduct pricing

8銆乄hich of the following statements are correct?
    A銆丩oyalty programs reward consumers for the amount they spend.
    B銆丩oyalty programs can be a form of consumer sales promotion.
    C銆丩oyalty programs are designed to encourage repeat purchases.
    D銆丩oyalty programs include signage and displays in stores, and free product trials of demonstrations in stores.

9銆乄hich of the following statements are correct in relation to post-purchase dissonance?
    A銆丄 consumer feeling they have purchased too much after a shopping trip is an example of post-purchase dissonance.
    B銆丄 consumer feeling they have purchased what they expected after a shopping trip is an example of post-purchase dissonance.
    C銆丄 consumer having second thoughts about the wisdom of a product purchase is an example of post-purchase dissonance.
    D銆丄 salesperson who follows up with a customer after they have made a purchase may be able to reduce that customer's post-purchase dissonance.

10銆乄hich of the following statements are correct?
    A銆丼ponsorship is a public relations tool.
    B銆両n return for financial or other support, a sponsor will usually have the right to display or associate their brand name, logo, or advertising with an event or person.
    C銆丄 sponsor must legally ensure that an event or person they are sponsoring has some form of relationship with their products or activities.
    D銆丆onsumers are beginning to pay less attention to corporate sponsorships.

绗節绔犳祴璇?/strong>

1銆両ntermediaries in a distribution channel can include _________.
    A銆亀holesalers
    B銆乺etailers
    C銆乮ndustrial distributors
    D銆乧ustomers

2銆丅est Western allows people to book a motel room by contacting them, or via retail travel agents or online services such as wotif.com. Which of the following options best describes this distribution model?
    A銆丏irect
    B銆両ndirect
    C銆丒xclusive
    D銆乻electively

3銆乄hich of the following distribution channels are correct?
    A銆丳roducer, retailer, wholesaler, consumer
    B銆丳roducer, wholesaler, retailer, consumer
    C銆丳roducer, agent/broker, consumer
    D銆丳roducer, consumer

4銆乄hich of the following would be relevant considerations for the location of a retail store?
    A銆丆ustomer access to public transport and public parking available in a potential area.
    B銆丳roximity to competitors.
    C銆丳roximity to complementary retailers.
    D銆乄hether the geographic area contains a significant proportion of their target market demographic.

5銆丄 benefit that retailers offer in the distribution channel is exchange efficiency. This means that _________.
    A銆乼he number of parties that producers and wholesalers must deal with is reduced
    B銆乼he number of sellers that consumers must deal with is reduced
    C銆乼he number of parties that producers and wholesalers must deal with is increased
    D銆乼he number of sellers that consumers must deal with is increased

6銆丏iscount stores are characterised by _________.
    A銆乭igh turnover
    B銆乭igh levels of customer service
    C銆乴ow margins
    D銆乻elf-service

7銆乄hich of the followings are forms of direct marketing?
    A銆乀elemarketing
    B銆丆atalogue marketing
    C銆丏oor-to-door selling
    D銆丄utomatic vending machines

8銆乄hich of the following statements are correct?
    A銆丄gents and brokers can operate on behalf of buyers.
    B銆丄gents and brokers can operate on behalf of sellers.
    C銆丄gents and brokers can operate on behalf of both buyers and sellers.
    D銆丄gents and brokers can act as intermediaries to connect members of the marketing channel.

9銆乄hich of the following statements are correct?
    A銆乄holesaling does not include transactions with end consumers.
    B銆乄holesalers deal with businesses in the distribution channel.
    C銆乄holesalers tend to deal with large volumes of products in their transactions.
    D銆乄holesalers generally advertise in the mass media.

10銆乄hich of the followings are potential benefits provided by wholesalers?
    A銆丄 wholesaler can promote and sell a manufacturer's products to retailers.
    B銆丄 wholesaler can hold and manage a manufacturer's inventory.
    C銆丄 wholesaler can reduce risk when conducting transactions.
    D銆丄 wholesaler can have bulk buying power with manufacturers and are able to pass on savings to retailers.

绗崄绔犳祴璇?/strong>

1銆乄hich of the following statements are incorrect?
    A銆丏irect distribution is particularly common for service products.
    B銆丏irect distribution is particularly common for physical goods.
    C銆丏irect distribution is particularly common for both goods and services.
    D銆丏irect distribution isn鈥檛 particularly common for neither goods nor services.

2銆乄hich of the following statements are correct?
    A銆丼ervices can include activities, performances and benefits offered for sale.
    B銆丼ervices are intangible.
    C銆丼ervices involve a transfer of title.
    D銆丄 product offering can consist of both a physical good and a service component.

3銆乄hich of the following characteristics distinguishes a service from a physical good?
    A銆両ntangibility
    B銆両nseparability
    C銆丠eterogeneity
    D銆丳erishability

4銆乄hich of the following statements are false?
    A銆乀he intangible nature of services makes their evaluation prior to purchase difficult.
    B銆乀he tangible nature of services makes their evaluation prior to purchase easy.
    C銆乀he intangible nature of services makes their evaluation prior to purchase easy.
    D銆乀he tangible nature of services makes their evaluation prior to purchase difficult.

5銆両n order to reduce consumer feelings of uncertainty prior to purchasing a service, marketers can use _________.
    A銆乼angible cues
    B銆乬uarantees
    C銆乭oneyed but fraud words
    D銆乸ositive word-of-mouth promotion

6銆乄hich of the following would be classed as physical evidence in terms of the tangible cues that customers may use to evaluate a service?
    A銆丼taff uniforms
    B銆丳rice
    C銆丏elivery vehicles
    D銆丄ttitude

7銆乄hich of the following statements regarding services are correct?
    A銆丄 service is an intangible product offering that does not involve ownership.
    B銆丄 service is a tangible product offering that does not involve ownership.
    C銆丄 service is a tangible product offering that does involve ownership.
    D銆丄 service is experienced.

8銆乄hich of the following statements are correct?
    A銆丄 service is usually produced and consumed at the same time.
    B銆丳rice may be used by consumers as a guide to service quality.
    C銆丼ervices can be delivered online.
    D銆乀he inseparable characteristic of services means that a service provider and a service consumer must be in the same location.

9銆乄hich of the following could potentially reduce the heterogeneous nature of a service product?
    A銆乀he use of technology
    B銆丷educing ing the number of transactions
    C銆乀he use of machinery
    D銆丼taff training

10銆乄hich of the following statements are correct?
    A銆丅alancing supply and demand helps to overcome issues that may arise due to the service characteristic of perishability.
    B銆丼ervices can be standardised.
    C銆丼ervices can be customised.
    D銆乁nlike physical goods, there can be no intermediaries in a service distribution channel.